The pet sitting services industry has experienced a profound metamorphosis over the past few years, with key insights emerging that are shaping the future of the sector. This evolution has been catalyzed by a combination of socio-cultural changes, technological innovations, and shifting consumer behavior patterns.

The first key insight pertains to the genesis of the industry itself, which has been largely driven by the increasing humanization of pets in society. This anthropomorphic trend, which refers to the attribution of human characteristics or behavior to non-human entities such as pets, has been a cornerstone of the industry's growth. It posits a significant shift in societal norms wherein pets are no longer considered mere animals, but as integral members of the family. The trend can be traced back to the principles of 'affective individualism,' a concept deriving from the 18th Century, which recognizes animals as sentient beings capable of experiencing emotions. This has led to pet owners seeking high-quality care for their pets, analogous to what they would prefer for their human family members, propelling the demand for professional pet sitting services.

Additionally, the rise in the 'gig economy,' characterized by temporary or flexible jobs, has also been a pivotal factor. This economic model has enabled a large number of individuals to offer pet sitting services, providing a boost to the supply side of the industry. A comparative analysis with traditional economic models reveals the trade-off between job security and flexibility, with the latter being a key appeal in the gig economy model.

Technological innovation has also played a key role in shaping the pet sitting services industry. The advent of mobile applications and digital platforms has facilitated the connection between pet owners and pet sitters. These platforms integrate elements of trust-building, such as customer reviews and ratings, making the process more transparent and efficient. This has led to a reduction in 'information asymmetry,' a concept in economics where one party has more or better information than the other, and has in essence leveled the playing field.

The industry has also seen a geographical concentration of services in urban areas. This is predominantly due to the higher population density and increased rates of pet ownership in cities. The notion of 'agglomeration economies,' that is, the benefits derived by firms when they are located near each other, plays a role here. Pet sitting businesses are likely to thrive in areas with higher demand, leading to the concentration of these services in urban areas.

However, it is crucial to note that the pet sitting services industry is not immune to challenges. One of the principal issues is the lack of regulation and standardization in the industry. This has implications on the quality of services provided and can potentially lead to a 'market for lemons' scenario, a market condition resulting from asymmetric information between buyers and sellers.

A deep understanding of these key findings and insights can contribute to the successful navigation of the pet sitting services industry. It highlights the need for strategies that are responsive to societal trends, technological advancements, and consumer behavior patterns, and underlines the importance of advocating for industry-wide standardization and regulation. By doing so, the sector can continue to thrive and provide valuable services for pet owners and their beloved pets.